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Tudor's Biscuit World Jam Off
Project Type
Fundraising Event
Date
August 2023
Location
Capitol Market - Charleston, West Virginia
Link
In celebration of 25 years of partnership with Make A Wish (MAW), Liz Martin, former Marketing Manager for Tudor's Biscuit World, was tasked with creating an exciting and engaging campaign to highlight the two brands' relationship.
As a part of the campaign, with the help of her team, Liz created, conceptualized, and designed the first ever "Jam Off," a public jam tasting competition highlighting Tudor's famous homemade biscuits and local jam and jelly makers, with all proceeds being donated to MAW.
In total, the four hour event hosted over 20 jam and jelly makers, featured over 50 different jams/jellies, and raised over $4,000. Media coverage extended across the state of West Virginia with the story being pick up by select national publications such as MSN and PR Newswire.
*See images for additional information.
